Gudlyf's World

Failed Sam Adams Commercial

// January 17th, 2005 // Tales

A couple years ago I entered a Project Greenlight contest for a Sam Adams beer commercial. I didn’t win, but I thought what I had was pretty good. Anyway, here it is for your enjoyment:

Open in a hotel restaurant, somewhat late at night. We see a couple sitting at a table. The woman is admiring her just-received engagement ring. In front of the man is an empty bottle of Sam Adams and a half-full beer glass. A young waiter walks by and grabs the empty bottle. A voiceover briefly describes Sam Adams’ history, process and taste.

Cut to another couple and their son sitting at a different table. They’re celebrating the son’s return home from abroad. The son, in his mid-20′s, is in formal military dress. The couple and the son each have a Sam Adams bottle and glass in front of them. The same waiter walks by and grabs the empty bottles. The voiceover describes several prestigious awards that Sam Adams has been given throughout the years.

Cut to the small restaurant bar. A men’s softball league occupies this area. They’re still in uniform, celebrating their recent victory. The same waiter grabs three more empty Sam Adams bottles from this area. The voiceover continues reciting more of Sam Adams’ awards.

We follow the waiter through the kitchen doors, hurrying down a hallway with the empty bottles and looking around suspiciously.

Cut to close up of an empty Sam Adams bottle being held up high and carefully being placed on top of two others. Voiceover continues with, “who knows how else Sam Adams has been celebrated thoughout the world.”

Wide shot of a hotel function room. The waiter is standing at the top of a ladder, cheering. We see that the last bottle was placed on top of a HUGE pyramid of empty Sam Adams bottles. A sizable crowd of hotel employees cheers at the last bottle being placed.

Voiceover ends with, “Celebrate with Samuel Adams.”